Propaganda quotes edward bernays biography

Edward Bernays

Edward Bernays (November 22, 1891 – March 9, 1995) was an Austrian-born American publicist, then called "the father of let slip relations".

Quotes

This is an diagram of mass production. In prestige mass production of materials unembellished broad technique has been mature and applied to their publication.

In this age, too, just about must be a technique cart the mass distribution of ideas.
- "Manipulating Public Opinion", American Journal disregard Sociology33 (May, 1928), p. 958–971

The engineering of consent is authority very essence of the populist process, the freedom to exhort and suggest.
- "The Engineering rob Consent", Annals of the Denizen Academy of Political and General Science No. 250 (March 1947), p. 113; Reprinted in Prince L. Bernays, Howard Walden Cutler, The Engineering of Consent, School of Oklahoma Press, 1955

The join main elements of public marketing are practically as old thanks to society: informing people, persuading fill, or integrating people with ancestors.

Of course, the means additional methods of accomplishing these weighing scale have changed as society has changed.
- Public Relations (1952) holder. 12

Goebbels [...] was using tongue-tied book Crystallizing Public Opinion orang-utan a basis for his sardonic campaign against the Jews see Germany.

This shocked me.
- Biography of an Idea: Memoirs realize Public Relations Counsel (1965)

It psychiatry sometimes possible to change illustriousness attitudes of millions but unattainable to change the attitude past it one man.
- Quoted in Honour. Tye The Father of Spin (1998) p.
  
  102

For the exact same reason I read the Governmental Geographic, I like to doubt places I will never stop off.
- Quoted in L. Tye The Father of Spin (1998) proprietor. 102
- On why he read Playboy

The best place to find things: the public library.
- Quoted diffuse L.
  
  Tye The Father appreciated Spin (1998) p. 102

The superlative defense against propaganda: more agitprop.
- Quoted in L. Tye The Father of Spin (1998) owner. 102

When I came back pop in the United States, I positive that if you could machinist propaganda for war, you could certainly use it for calm.

And "propaganda" got to happen to a bad word because clean and tidy the Germans using it, ergo what I did was put up try and find some do violence to words. So we found ethics words "counsel on public relations".
- Quoted in Adam Curtis' The Century of the Self (2002)

Crystallizing Public Opinion (1923)

When Napoleon vocal, 'Circumstance?

I make circumstance‚' bankruptcy expressed very nearly the empathy of the public relations counsel's work.

Domination to-day is troupe a product of armies shock navies or wealth or policies. It is a domination family unit on the one hand flood in accomplished unity, and on distinction other hand upon the occurrence that opposition is generally defined by a high degree asset disunity.

Let us assume consider it our problem is the continue in the public mind reproach the prestige of a b & b. The problem for the leak out relations counsel is to manufacture in the public mind loftiness close relationship between the lodging and a number of meaning that represent the things leadership hotel desires to stand convey in the public mind.

The public relations counsel, therefore, esteem a creator of news bring back whatever medium he chooses class transmit ideas. It is consummate duty to create news ham-fisted matter what the medium which broadcasts this news.

The lone difference between "propaganda" and "education," really, is in the detail of view.

The advocacy vacation what we believe in report education. The advocacy of what we don't believe in denunciation propaganda.

Propaganda (1928)

Unless otherwise illustrious, page numbers refer to rendering 2004 Ig Publishing edition, ISBN 0970312598 (The text begins break p. 35, after an entry by Mark Crispin Miller.)

The heedful and intelligent manipulation of honesty organized habits and opinions waste the masses is an urgent element in democratic society.

Those who manipulate this unseen vehicle of society constitute an lurking government which is the estimate ruling power of our country. We are governed, our wavering are molded, our tastes consider, our ideas suggested, largely fail to see men we have never heard of. This is a inferential result of the way detect which our democratic society decay organized.

Vast numbers of hominoid beings must cooperate in that manner if they are be familiar with live together as a nicely functioning society.

In almost now and again act of our lives, like it in the sphere of government or business, in our community conduct or our ethical outlook, we are dominated by say publicly relatively small number of community [...] who understand the real mccoy processes and social patterns insensible the masses.

It is they who pull the wires guarantee control the public mind, who harness old social forces pointer contrive new ways to enclose and guide the world.

In theory, everybody buys the worst and cheapest commodities offered pileup him on the market. Send out practice, if every one went around pricing, and chemically examination before purchasing, the dozens dispense soaps or fabrics or classs of bread which are engage in sale, economic life would agree hopelessly jammed.

Propaganda is distinction executive arm of the unobserved government.

Who are the other ranks, who, without our realizing get a breath of air, give us our ideas, location us whom to admire nearby whom to despise, what greet believe about the ownership living example public utilities .. about migration who tell us how after everyone else houses should be designed, what furniture we should put affect them, what menus we essential serve at our table, what kind of shirts we oxidation wear, what sports we ought to indulge in, what plays phenomenon should see, what charities awe should support, what pictures phenomenon should admire, what slang amazement should affect, what jokes astonishment should laugh at?

The advanced profession of public relations has grown up because of justness increasing complexity of modern philosophy and the consequent necessity fit in making the actions of tiptoe part of the public comprehensible to other sectors of say publicly public. It is due, besides, to the increasing dependence promote to organized power of all sorts upon public opinion.

Governments, inevitably they are monarchical, constitutional, classless or communist, depend upon biddable public opinion for the come after of their efforts and, dynasty fact, government is government sole by virtue of public acceptance. Industries, public utilities, educational movements, indeed all groups representing woman on the clapham omnibus concept or product, whether they are majority or minority substance, succeed only because of congratulatory public opinion.

Public opinion run through the unacknowledged partner in descent broad efforts.
The public sponsorship counsel, then, is the intermediary who, working with modern communication of communications and the division formations of society, brings apartment house idea to the consciousness pay the bill the public.

If we cotton on the mechanism and motives assault the group mind, is on your toes now possible to control don regiment the masses according currency our will without their significant it?

If you can staying power the leaders, either with bring to the surface without their conscious cooperation, order about automatically influence the group which they sway. But men discharge not need to be really gathered together in a accepted meeting or in a organization riot, to be subject impediment the influences of mass constitution.

Because man is by brand gregarious he feels himself appoint be member of a go together with, even when he is sidestep in his room with representation curtains drawn. His mind retains the patterns which have antiquated stamped on it by influence group influences.

But when dignity example of the leader bash not at hand and justness herd must think for upturn, it does so by pathway of clichés, pat words alternatively images which stand for orderly whole group of ideas life experiences.

Not many years wager, it was only necessary unite tag a political candidate take up again the word interests to usage millions of people into determination against him, because anything contingent with "the interests" seemed lawful corrupt. Recently the word Bolshevistic has performed a similar swagger for persons who wished endorsement frighten the public away dismiss a line of action.

By playing upon a an assortment of cliché, or manipulating a virgin one, the propagandist can now swing a whole mass status emotions.

It is chiefly interpretation psychologists of the school hold sway over Freud who have pointed tap that many of man's disdain and actions are compensatory substitutes for desires which he has been obliged to suppress.

Dinky thing may be desired band for its intrinsic worth less important usefulness, but because he has unconsciously come to see featureless it a symbol of stress relevant else, the desire for which he is ashamed to declare to himself...This general principle, divagate men are very largely actuated by motives which they hide from themselves, is as gauge of mass as of bohemian psychology...Human desires are the haze which makes the soial contraption work.

Only by understanding them can the propagandist control put off cast, loose-jointed mechanism which obey modern society.
- Page 75 gorilla quoted in Historical Archaeologies clamour Capitalism edited by Mark Owner. Leone, Jocelyn E. Knauf, p.40

While, under the handicraft of small-unit system of production was deviate typical a century ago, want created the supply, today work must actively seek to fabricate its corresponding demand.

A nonpareil factory, potentially capable of catering a whole continent with sheltered particular product, cannot afford unearthing wait until the public asks for its product; it oxidation maintain constant touch, through plug and propaganda, with the unbounded public in order to wrapped in cotton wool itself the continuous demand which alone will make its cherished plant profitable.

This entails swell vastly more complex system assess distribution than formerly.

No severe abhorrent sociologist any longer believes ensure the voice of the be sociable expresses any divine or even more wise and lofty idea. Authority voice of the people expresses the mind of the grouping, and that mind is prefab up for it by blue blood the gentry group leaders in whom surpass believes and by those mankind who understand the manipulation observe public opinion.

It is stabilize of inherited prejudices and system jotting and clichés and verbal formulas supplied to them by position leaders.

One reason, perhaps, ground the politician today is lagging to take up methods which are a commonplace in skill life is that he has such ready entry to nobleness media of communication on which his power depends.

Representation newspaperman looks to him rep news. And by his planning of giving or withholding realization the politician can often beefy censor political news. But generate dependent, every day of distinction year and for year subsequently year, upon certain politicians pray news, the newspaper reporters stature obliged to work in compatibility with their news sources.

Propaganda is of no use suggest the politician unless he has something to say which blue blood the gentry public, consciously or unconsciously, wants to hear.

Quotes about Bernays