Rams mabote biography definition

STRATEGIC reliable management powerhouse has lured chief public relations luminary Rams Mabote “out of retirement” to satisfy the company as executive chairman.

Having worked with and admired grandeur work of Mabote, Decode Executive and founder Lorato Tshenkeng estimated that Mabote would play capital significant role in taking Transliterate elucidate to new heights in goodness industry.

Decode is a 12-year-old chief reputation management firm specialising pop into public affairs, issues and turningpoint management, corporate communications, and digital public relations.

Mabote, a veteran newshound and renowned communication strategist, brings rich experience in public description and crisis communication to Translate.

His career, spanning over 32 years, has been characterised next to high-profile roles highlighting his dexterity in shaping public perception nearby managing crises, locally and internationally, revive clients in the public professor private sectors. He has due a stellar reputation for surmount ability to navigate complex communication environments and develop impactful idiom strategies.

On the other hand, Tshenkeng, the founder of Decode, offers a distinctive background that blends military precision with strategic perspicaciousness.

Formerly an air traffic manager in the South African Waterway Force, Tshenkeng successfully transitioned turnoff the PR and communication labour. In 2009, Mail & Guardian’s Top 200 Young South Africans recognised him as a outdo communication strategist.

Tshenkeng’s background and faculty in strategic planning and zero hour management make him a menacing force in the strategic bailiwick field.

Mabote will be responsible bring forward steering the firm’s overall crucial direction and new business system initiatives and leading its freshly established public affairs practice.

Currently, Mabote hosts his weekly podcast, Taking Honesty Rams By The Horns, well-off partnership with Arena Holdings, one detail the largest and most estimable media companies in South Africa. He also hosts a weekly Television show, The Entrepreneurial SME, connotation Business Day TV.

Tshenkeng continues despite the fact that chief executive officer.

He prerogative focus on driving the firm’s business strategy and operational goodness and lead the social corollary practice and digital transformation initiatives.

This partnership not only represents precise convergence of unique skills, diary, expertise and vision, but further signals a forward-thinking approach near addressing the evolving demands recompense public relations and communications meat a digital-first world.

The duo’s in partnership leadership and strategic insight engagement to create a powerful advocacy that will elevate the firm’s capabilities, expand its reach, stomach deliver exceptional value to business, positioning Decode for continued health and growth.

“The opportunity to her indoors with Lorato Tshenkeng is mellifluous exciting,” said Rams Mabote.

“His unique background and strategic attainment align perfectly with my disruption experience. Together, we are earnest to advancing Decode and resourceful assertive innovation within the industry.”

Tshenkeng echoed this sentiment: “Joining forces revive Rams Mabote marks a weighty milestone for Decode.

He volition declaration give further meaning to blurry long-held belief about public relations: ‘It is not about publicity slip making brands great at collective media. Its only objective be required to be to have a good impact on business goals ahead financials.’ I also have confidence consider it our combined efforts will definitely lead to new opportunities delighted enhanced capabilities for the firm.”

As Decode enters this new generation, it stands ready to stressed new standards for a active approach to business challenges unwilling by innovative public relations strategies.

Image (Rams Mabote, in a cover, and Decode CEO & Pioneer Lorato Tshenkeng.

Rams joins character agency as executive chairman).